We should all strive to be more socially and environmentally conscious in business...
You may have heard quite a bit about Corporate Social Responsibility (CSR). It’s all about creating a sustainable, environmentally conscious business; one which takes appropriate steps to reduce your carbon footprint, as well as tackling waste, encouraging employee development and caring about the community you live and work in.
It’s not just a PR exercise. It’s about developing your business into one that is forward thinking and attractive to potential and current employees.
- 67% of respondents prefer to work for socially-inclined companies
- ¾ of millennials would take a pay cut to work for a more socially responsible company
- Philanthropic companies are more likely to be trusted by consumers
CSR is not a new concept. During the Industrial Revolution a number of corporations demonstrated their support to their employees and local community. Pioneers such as Cadbury’s built villages, parks and community centres away from the city slums to increase employee wellbeing and motivation. Today, global organisations such as Google, Xerox, BMW and Lego have an excellent reputation for looking after their staff, along with ethical business practices such as reducing energy consumption, refining production processes and encouraging volunteering within communities.
We at Aston & James demonstrate our commitment to CSR in a number of ways.
And we’re full of ideas to help you enhance your current CSR practices too. Let us help you: